Advertising Essay Example | Topics and Well Written Essays - 500 words - 3

Advertising - Essay Example Advertising has changed over time, and advertising of the  present  time is not as the same what advertising used to be sixty years ago. In this paper, I will look at how the techniques used in advertising have changed over the years while some aspects still maintain the  appeal, as well as analyze how advertising works. The  gradual  technological advancement over the years has bought with it  modern  forms of advertising such as the use of the internet. However, in all the developing aspects of advertising media, there is still that appeal that advertisers use to get the attention of potential customers. According to  Fowles  (2011), advertisers usually  target  the  psychological  needs of consumers through their use of graphics and texts based on the emotional point of view. Advertisers take advantage of the fact that people have deep-lying desires and that individuals  privately  yearn for certain things to  present  their propositions in the most  appealing  ways. They do this by creating images in the minds of consumers about how  good  they will  feel  when they finally  satisfy  their  longing (Fowles, 2011). An advertisement contains a  combination  of both texts and graphics but in some cases, only texts or graphics. When there is the use of textual components in advertisement, one has to make sure that the words used  bring  out the message in the best way possible. Bovà ©e et al. (2009) suggest that the services of a copywriter, as unknown to many, are  extremely  crucial in the success of an advertisement. Copywriters know how to play around with words that capture the attention of  possible  buyers and promote the merits of products and services to the consumer. They combine the various aspects of textual components to make sure that when the advert is finally out, everything flows well, and the intended  message  is clear to all. Coming up with an effective